How it works
Four steps from your business to a full pack for every contact.
Tell Olive about your business
Your value proposition, personas, sector playbooks, case studies and competitors. Set up once. Publish a change and the next pack uses it.
Learns it
Add an account
Name the company.
Researches it
Add your contacts
Add the people you want to reach.
Profiles them
Choose a pack
Outbound, inbound or discovery.
Writes and reviews it
What makes Olive different
Most tools stop at the data or the draft. Olive does the thinking in between.
Your playbook, applied
Olive writes from your value proposition, personas and proof.
Olive writes from your value proposition, personas, sector playbooks, case studies and competitive plays. Proof is matched to the capability being pitched.
Research first
A multi-pass sweep on every account, and people researched beyond LinkedIn.
A multi-pass sweep on every account: strategy, change, the platforms they run, operations and regulation. For people, it reaches talks, interviews, podcasts and press.
Every email is a moment
Built around a real moment in the prospect's day, not a feature list.
Each email is built around a real moment in the prospect's working day. Scenes come from your own approved library, re-set in their world, so the story stays on-message and the detail is theirs.
An editorial pipeline
Rewritten, critiqued and revised before your rep sees it.
A senior-model rewrite to a house voice standard, an independent critic scoring seven craft dimensions, and targeted revision. A guard stops any revision that makes an email worse.
Illustrative example. Names and scores are fictional.
Draft
Unplanned downtime makes Monday planning hard for most fleets.
Critic
Seven craft dimensions
Revised
It's 4:40 on a Monday. Two tractors at Gary are down.
Re-scored, kept
Competitor-aware
Leads with the angles where a profiled rival is weakest.
When an account runs a rival you've profiled, Olive knows where that rival is weakest and leads with those angles, framing what switching would mean. It never names them, and never positions you as an add-on.
A living account brief
It updates as you research more people, and your next pack uses your latest messaging.
Every contact you research updates the brief, and a refresh follows automatically. Publish a change to your messaging and the next pack uses it. Old news is re-dated, never presented as new.
A buying committee, not one inbox
Enterprise deals are won across a buying group. Olive writes for the whole committee, and the story moves on each time you go back in.
Their own angles, their own story
Each person gets two angles matched to their role, and a different narrative shape from the colleague before them.
A new shape next time
Go back to the same person and their next sequence moves on to a new shape. Olive builds it with memory of what has already gone into the account. When a rep leaves, their account history stays with the team.
Colleagues woven in, the right way round
Where a colleague genuinely owns part of the problem, the copy offers to route to them. Sideways or down, never upward, and never pretending you've already been in touch.
Harbourline Group
Director
Dana OrtizOperations Director
Grace LiuFinance Director
Head of / Mgr
Priya ShahHead of Fleet Operations
Tom ReyesHead of Fleet Maintenance
Email 6 to Priya“If the shop side sits closer to Tom Reyes day to day, I'm happy to pick it up there too.”
Priya Shah
PrimaryThe morning run starting shortSecondaryA dispatch plan that holdsDana Ortiz
PrimaryKeeping 40 terminals running through the network changeSecondaryFewer tractors off the road at peakGrace Liu
PrimaryRepair spend that doesn't spike without warningSecondaryOne view of maintenance cost per unitTom Reyes
PrimaryWarnings that never become work ordersSecondaryPM driven by engine data, not mileageRead more: each person's angles
- Priya ShahHead of Fleet Operations
- PrimaryThe morning run starting shortSecondaryA dispatch plan that holds
- Dana OrtizOperations Director
- PrimaryKeeping 40 terminals running through the network changeSecondaryFewer tractors off the road at peak
- Tom ReyesHead of Fleet Maintenance
- PrimaryWarnings that never become work ordersSecondaryPM driven by engine data, not mileage
- Grace LiuFinance Director
- PrimaryRepair spend that doesn't spike without warningSecondaryOne view of maintenance cost per unit
See where every account stands
Olive shows each account's coverage gaps at a glance. Multi-threading happens by design, not by accident.
Coverage by function and seniority
Every contact placed on one map, so gaps are obvious.
Health you can act on
Each account is rated healthy, needs attention, or stale or thin, based on active contacts, breadth and freshness.
The next person to reach
An empty square shows where you have no contact yet. Each persona's target roles show who to look for. That's the next conversation to start.
Persona coverage
4 of 4 functions covered7 contactsIntel: 41d ago
Needs attention Contacts, breadth, or freshness below target
| Seniority | Operations | Finance | Fleet and Maintenance | IT |
|---|---|---|---|---|
| Director | Dana OrtizOut 12 Sep |
Grace LiuIn 9 Sep |
Elena Brooks |
Sam OkaforOut 2 Sep |
| Head of / Mgr | Priya ShahOut 18 Sep |
No contact yet. | Tom ReyesOut 15 Sep |
Nadia Haddad |
What your team gets
For your priority accounts, from the first read to the first call.
Account briefs
A living view of the account: priorities, recent changes, who matters and where you fit.
Outbound packs
A full cadence for each contact, with a briefing card for the rep.
Inbound follow-up
The first email is anchored to what they actually did, and hand-raisers get a booking-first reply.
Discovery preparation
Questions tied to the account's research, with why to ask each one.
Read more: what your team gets, in full
Account briefs
A living view of the account: priorities, recent changes, who matters and where you fit.
Outbound packs
A full cadence for each contact: emails, call and voicemail scripts, LinkedIn messages and objection handling, with a briefing card for the rep. The briefing card doubles as something to coach from.
Inbound follow-up
Tell Olive how the lead came in, from 15 source types. The first email is anchored to what they actually did, and hand-raisers get a booking-first reply.
Discovery preparation
Choose MEDDPICC, SPIN, BANT, Challenger or NANT. Questions are labeled to that framework and tied to the account's research, with why to ask each one and what good and bad answers sound like.
Who it's for
For teams selling their own product in complex deals, from a new SDR to an experienced AE.
New SDRs are asked for everything at once
Month three. Your newest SDR is still learning the product and who to call, and the quota hasn't waited. It's the stretch where reps find their feet or start looking.
Olive gives them a researched account and a full pack for every contact, with the reasoning on the briefing card. They see what good looks like across the whole cadence.
AEs know the market but lack the time
Account executives are rich in knowledge and short on time. They're expected to generate their own pipeline, so outbound becomes stop-start, or grinds to a halt.
Olive helps experienced sellers keep outbound going consistently, alongside everything else on their plate.
Start with the account that matters most.
Get started and we'll set up your workspace. Your first pack needs just one account and the people you want to reach. No seats, no contract.